How to Tell Your Story

Your guide to lifelong success

Jason Feifer

Jason Feifer

Editor-in-Chief of Entrepreneur Magazine

  • Overview
  • Episodes
  • Recommended for you


As Editor-in-chief of Entrepreneur Magazine, Jason Feifer knows that telling a good story is critical to professional success. In this course, he shares core principles and actionable tips to crafting a story that will help you get hired, get a raise, get partners, or get media coverage. You’ve got a great story. Learn how to tell it well. 

What You'll Learn

  • The three parts to every good story

  • The mistake most people make when they tell their story

  • How to tailor your story to different audiences


13 Episodes



1. Jason’s story


How Jason got his start, achieved success and told his story along the way.

2. What is a story and why do we love them?


Discover why human beings love stories and need them to understand the world.

3. Why your story matters for your life


People tend to invest in individuals more than brands or even ideas, and the way that people come to trust individuals is through their story.

4. Elements of a good story


There are three main elements to every great story and each part is crucial.

5. Tailoring your story


You need to understand the purpose of telling your story for each circumstance.

6. Mechanics of storytelling


Learn the techniques that help make a story great.

7. Developing your personal brand


Your personal brand is a representation of you and your value to other people.

8. Identifying and targeting an audience for your brand


You’ve got to know the problem you’re trying to solve. If you listen, your audience will tell you.

9. How to build public credibility, authority and authenticity


Focus on building really valuable things and find ways to engage with your audience.

10. Telling your story online


The key is to balance consistent value and surprise.

11. Gaining media attention


Journalists don’t care about you; they care about their readers.

12. Conclusion


Use your story to write a new one.

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