As Editor-in-chief of Entrepreneur Magazine, Jason Feifer knows that telling a good story is critical to professional success. In this course, he shares core principles and actionable tips to crafting a story that will help you get hired, get a raise, get partners, or get media coverage. You’ve got a great story. Learn how to tell it well.
What You'll Learn
The three parts to every good story
The mistake most people make when they tell their story
How to tailor your story to different audiences
1. Jason’s story
How Jason got his start, achieved success and told his story along the way.
2. What is a story and why do we love them?
Discover why human beings love stories and need them to understand the world.
3. Why your story matters for your life
People tend to invest in individuals more than brands or even ideas, and the way that people come to trust individuals is through their story.
4. Elements of a good story
There are three main elements to every great story and each part is crucial.
5. Tailoring your story
You need to understand the purpose of telling your story for each circumstance.
6. Mechanics of storytelling
Learn the techniques that help make a story great.
7. Developing your personal brand
Your personal brand is a representation of you and your value to other people.
8. Identifying and targeting an audience for your brand
You’ve got to know the problem you’re trying to solve. If you listen, your audience will tell you.
9. How to build public credibility, authority and authenticity
Focus on building really valuable things and find ways to engage with your audience.
10. Telling your story online
The key is to balance consistent value and surprise.
11. Gaining media attention
Journalists don’t care about you; they care about their readers.
Use your story to write a new one.