Learn how to grow a company, master the new disciplines of ‘Growth’ and ‘Growth Marketing,’ and hear about the people, strategies, and myths behind growth from Google and Slack’s Holly Chen.
What You'll Learn
- How to effectively market a business for hyper-growth
- How to grow a company through SEO optimization & advertising best practices
- How to guarantee growth through successful product management
- Former Slack & Google Growth Lead
Explore the evolution of marketing over the last decade, including how it used to be defined; how Hotmail, Airbnb, and LinkedIn mastered growth hacking; and how the new discipline of Growth was born.
Learn about the importance of growth, learn a helpful framework for user behavior metrics, and more.
Using Pets.com, Groupon, and Homejoy as case studies, we take a look at the real-life rollercoaster ride of business growth.
Continue to explore the principles of Growth Marketing through the lenses of product management, analytics, engineering, and design.
Take a deep dive into social media, content marketing, SEO, advertising, and more
Learn about product-led growth through Holly’s own personal experiences of success with Slack.
Discover a customer-centric approach to ensuring growth, from addressing your audience’s needs, to identifying your metrics, and experimenting.
Get the fundamentals of low-budget growth, as you develop the tools to amplify a brand affordably through SEO, content marketing, social media, referrals, and more.
Expand your horizons into high-budget growth, as we explore how search ads, display ads, social media ads, events, and more, can help get you on the path to hyper-growth.
Fine-tune your hiring skills as Holly walks us through identifying strong “growth people,” and advises on how to build a strong growth team and culture.