Win Through Innovation
3min2020 JUL 15
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Around 1990, the world dissolved into bits. Suddenly it became apparent that almost anything could be represented in digital form. First to go were the flat media: video, text, music. With the advent of 3D printing, the blueprints of physical objects could be transmitted through space, too, and those objects recreated identically all over the world. To contradict Marshall Mcluhan, the medium was no longer the message. The message was conveyed in bits that could be converted into almost any mediu...