Large companies often struggle with agility while small companies often struggle to scale. In this lesson, David Butler, VP of Innovation and Entrepreneurship at The Coca-Cola Company, and long time designer, talks about the ways that design can be a fundamental part of a company achieving its goals, no matter where it is in its life cycle.Design for scaleSimplify, standardize, and integrate the core elements of your business so that you can execute with efficiency.Design for agilityUnderstand which parts of your business are fixed–and cannot change–and which are flexible.Make your business more adaptable by combining fixed and flexible elements.