Design Your Life
4min2020 AUG 28
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Classically, “design thinking” refers to the process of applying design principles such as iteration (developing a series of steadily improving prototypes of any new product) to business challenges that aren’t necessarily design-related.Roger Martin thinks about design thinking more broadly, calling it the intersection of analytical and intuitive thinking: the “sweet spot” that enables a company to exploit its existing resources thoroughly and reliably while at the same time inventing the future of its business.Design thinking is the combination of analytical and intuitive thinking that enables one to exploit what currently exists while exploring new things to invent the future. The desired outcome is reliability and validity.The Skunkworks DilemmaShould you attempt radical innovation in the mainstream part of your organization or should it be detached, in a “protected” skunkworks division?The theoretical protection afforded by skunkworks can backfire. Mainstream employees ma...