Let’s say you’re running a business that has historically had little time for lofty concepts like community and purpose, or has left it up to P.R. to craft that kind of messaging around what you’re already doing. Let’s say you’ve felt too busy trying to stay one step ahead of the stiff competition and staving off a shareholder revolt to rethink the culture of your company.Even from the standpoint of the bottom line, there are powerful reasons, says Dan Pontefract (and dozens of studies) to ...