Supply chains have adapted to a digitized world driven by an exponential increase in computing power, but what are the other trends affecting these chains? Since the late 1970s, a growing middle class in Asia has changed the way supply chains have optimized to include a globalization of consumption as well as a globalization of production. Now that goods are being consumed in the East as well as produced there, supply chains must adapt. Learn about these demographic and economic shifts, the changing face of retail, the unprecedented advertising specificity due to new technology and data, and the advantage of sustainability.