Brainstorming. At this point, even the most staid, old-fashioned, conservative companies in the world understand its value. It helps companies innovate! It taps into the creative power of collaboration! But very few know how to brainstorm effectively, and what do with all those ideas afterward. Brainstorming sessions, often lead to a cellphone snapshot of the whiteboard. This, says Bill Burnett, is “where good ideas go to die.” But with a few simple guidelines, brainstorming can become a power...