It’s not an uncommon problem - it happened to McDonald’s, it happened to IBM, and it even happened to Apple, says Nancy Koehn, Professor of Business Administration at Harvard University. Big companies start off with verve and energy and aspiration and incredible values that fuel their growth, then grow to the point that they’re no longer in tune with what really moved the enterprise forward in the first place.In this lesson, Koehn explores how Starbucks lost its purpose in the thoughtless impulse to expand. By the end of it, you’ll understand why if you want to keep the entrepreneurial spirit alive, you have to lose the hyper-competitive attitude and pay attention to what’s actually happening to your business.