Build a Global Business
4min2020 JUL 15
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During his three-decade tenure as commissioner of the National Basketball Association David Stern built the model for professional sports in league operations, public service, global marketing and digital technology. But perhaps his greatest legacy, which he attributes to his administrative colleagues and the players themselves, is one of diversity. When other sports were slow to integrate both on and off the field, the NBA led the way in hiring African-American head coaches and general managers...