Employee resistance is a leading cause of failure for change management initiatives. Managers need to set up change programs for success by designing structures that create ownership for everyone on their team.David Butler, co-author of Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too), is a master of leveraging design in pursuit of innovation across all arenas – from product development to organizational change. In this video, he explains how to empower everyone on your team to think like a designer.Design on purposeEverything is designed.Everyone is a designer.Design is about connection.Build a culture by designKnow where you are and where you want to go.Communicate design in culturally appropriate ways.Engage everyone.Get tractionStart where people are most familiar.Focus on fixed elements that must change to show traction.Adjust flexible elements as needed.Evaluate your successIs there measurable change?Is there widespread embrace?