When western companies fail in East Asia, it’s almost always for the same reason: impatience. There’s a mistaken assumption that the pace and the politics of business are the same everywhere in the world. Western companies that barge in looking to make a quick profit from cheap labor often end up lost in bureaucratic entanglements or being taken advantage of. To avoid this fate, businesses need to play the long game, patiently gathering local knowledge to navigate the complexities of East Asian markets.西方企業之所以會在東亞遭遇失敗，幾乎都出於同一個原因：急躁。人們錯誤的假設，在世界各地，商業的背景和政治都是相同的。通過廉價勞動力快速獲利的西方公司通常會因官僚糾纏或被剝奪優勢而迷失方向。為了避免這種命運，企業需要長期努力，耐心地收集當地知識，以應對東亞市場的復雜性。