Explore

Download App

Growth Marketing 101

As seen at Google & Slack

Career Success
Trendy Jobs
Holly Chen

Holly Chen

Former Slack & Google Growth Lead

Growth Marketing 101
  • Overview
  • Episodes
  • Recommended for you

Overview

Learn how to grow a company, master the new disciplines of ‘Growth’ and ‘Growth Marketing,’ and hear about the people, strategies, and myths behind growth from Google and Slack’s Holly Chen.


What You'll Learn

  • How to effectively market a business for hyper-growth 
  • How to grow a company through SEO optimization & advertising best practices
  • How to guarantee growth through successful product management 


Course Outline

1. How was Growth born? 
Explore the evolution of marketing and the birth of Growth as a new discipline. 

2. What is Growth? 
Learn about the importance of growth. 

3. Growth at all costs 
Take a look at the real-life rollercoaster ride of business growth.

4. The rise of Growth Marketing and Growth Product Management 
See Growth Marketing through the lenses of product management, analytics, engineering and design. 

5. Growth Marketing channels 
Take a deep dive into social media, content marketing, SEO, advertising, and more. 

6. Growth Product Management 
Learn about product-led growth through Holly’s own personal success with Slack. 

7. Key principles in driving growth 
Discover a customer-centric approach to ensuring growth. 

8. Grow with $0 
Get the fundamentals of low-budget growth. 

9. Grow with $1M 
Get the fundamentals of high-budget growth. 

10. Growth team 
Fine-tune your hiring skills as you search for “growth” people. 

11. What are the tough problems? 
Learn to anticipate and address growth barriers. 

12. Summary 
Close out the course with a summary of Growth Marketing 

Episodes

11 Episodes

Trailer

3min

1. How Was Growth Born?

13min

Explore the evolution of marketing over the last decade, including how it used to be defined; how Hotmail, Airbnb, and LinkedIn mastered growth hacking; and how the new discipline of Growth was born.

2. What Is Growth?

12min

Learn about the importance of growth, learn a helpful framework for user behavior metrics, and more.

3. Growth at All Costs

16min

Using Pets.com, Groupon, and Homejoy as case studies, we take a look at the real-life rollercoaster ride of business growth.

4. The rise of Growth Marketing and Growth Product Management

13min

Continue to explore the principles of Growth Marketing through the lenses of product management, analytics, engineering, and design.

5. Growth Marketing channels

16min

Take a deep dive into social media, content marketing, SEO, advertising, and more

6. Growth Product Management

17min

Learn about product-led growth through Holly’s own personal experiences of success with Slack.

7. Key principles in driving growth

16min

Discover a customer-centric approach to ensuring growth, from addressing your audience’s needs, to identifying your metrics, and experimenting.

8. Grow with $0

19min

Get the fundamentals of low-budget growth, as you develop the tools to amplify a brand affordably through SEO, content marketing, social media, referrals, and more.

9. Grow with $1M

21min

Expand your horizons into high-budget growth, as we explore how search ads, display ads, social media ads, events, and more, can help get you on the path to hyper-growth.

10. Growth team

14min

Fine-tune your hiring skills as Holly walks us through identifying strong “growth people,” and advises on how to build a strong growth team and culture.

Recommended for you